As a small business owner, you know that resources are limited, and in most cases, corporate gifts and promotional items don’t make sense for small budgets. Before you shrug off the idea as a regular marketing trick, think again. There’s a reason why these big companies spend on corporate gifts. It creates brand value, offers people something to talk about and can be a great trick to boost the morale of your employees in tough times. Corporate gifting is also cost effective, because it adds more value to your brand than most of the generic promotional ideas. It is instant and creates a personal connection with people. Of course, budget is always a concern for small businesses, which is why we have listed down the best tips to select corporate gifts for small firms and startups.
Be sensitive to your audience
Small gifts often make the best impression. You just need to know your target segment and understand their expectations. Are you gifting something that you would want to have for yourself? How does the product represent your brand? Let’s agree that you can buy corporate gifts for less than one dollar, but does it really serve any purpose to anyone? Find your audience, appreciate their feelings and create a budget accordingly. Suppliers like Concept Plus recommend smaller brands to be sensitive with their choices.
Cut corners, only if you need to
Let’s say that you had a rough financial quarter, and your employees aren’t feeling their best at the moment. To boost their morale, you can get custom t-shirts that talks of a goal or work culture. Such an idea creates an instant good vibe, and you are gifting something that has some use to them. When it comes to corporate gifts, don’t always cut corners. Understanding and evaluating the bigger picture is necessary. It goes without saying that budget is important, but for a better return, spending a tad more is never a bad idea.
Present it well
Packaging is often considered as one of the prime elements of marketing, simply because it can create a visual appeal that’s hard to ignore. Consider packing corporate gifts rightly, even when the product itself isn’t the most expensive thing for a gift.
Talk to a good supplier to understand what can fit your budget and select items that are both stylish, functional and has some use for the end user.